BiznessApps includes the ability to produce analytics and statistics for your app(s). In this article, you will learn about the App Analytics feature and its functionality.
The App Analytics page gives you the option to check useful information about your app and its performance, such as app views, sessions per application type, feature visits over the course of a specific period, downloads per device, average time in app and global impact.
An overview of managing App Analytics can be found in this video:
There are two ways to access App Analytics. Choose either of them
- On the Dashboard page, click View Analytics from the App Sessions box
- Go to Manage > App Analytics.
The App Analytics page has several options and features to separate and analyze your data. The most commonly used are:
- Filter By
- App Sessions and Feature Visits
- App Type and Downloads
- Average Times and Devices
- Global Impact
- The Filter By option allows you to filter by Live app views to show just the Live app views, or Preview app views so you can show the 'preview app' data if this is a demo account and use it as a sales tool.
- You can also use a date range as a filter, which includes a custom range option. These filters will apply to the entire analytics page content.
App Sessions and Feature Visit
- App Sessions
This section shows you how many times (sessions) your app is opened and interacted with. You can hover over each point to see the exact date and number of sessions for that platform. Until the app is terminated (killed by iOS/Android or by user) it is counted as one session.
- Feature Visits
Here, you will find sessions per feature. If you have many features in your application, this chart will scroll sideways to display all of your features. You can hover your cursor over each bar to get the exact numbers. If a feature is accessed/opened 10 times in a single session, it would count as 10 feature visits
App Type and Downloads
- App Type
This section shows a percentage breakdown of the platforms your app sessions are coming from. Essentially, this shows the percentage of sessions that are done on iOS, Android, or PWA for any given time.Note: This does not reflect the app download counts.
iOS and Android Downloads
As we cannot see the exact download data that iTunes Connect and Google Play can provide, our downloads number is a 'first launch' metric. This means that if a user installs your app from the store but does not open it, we cannot see it yet. Also, if a user downloads the app, launches it, then later deletes the app and repeats, it will count as two first launches. To see the most accurate data, checking your App Store analytics will always be the most accurate.
Average Times and Devices
- Average Time In App
This module displays the average time your users are spending inside your apps per session. We recommend researching some industry data here as these numbers can vary depending on the purpose of your application.
- Devices and Browsers
These data points are mostly for the PWA account. Here, you can see what type of devices your customers are using and an overall percentage breakdown of those devices. Whether it is an iPhone, Android, or Other (Windows/Mac), we will show the breakdown here. For any of the lesser-used products, we will bucket them under Browsers > Other.
Here, you can find a breakdown of all of the countries your users are accessing your app from. Hover over the numbers to see the country breakdown inside each continent.
This shows the language settings your users' devices are set to. Per the example below, during this time frame, users were launching the app with all five of the shown language settings.