The App Icon Name indicates the name that appears below the icon after an app is installed on a device. This article outlines the characters' limitation and how you can work around it.
The App Icon Name can be up to 12 characters and is typically just a shortened version of the App Name. It appears just below the icon for the installed apps that are installed on your device. Eg for the Skipper app the app icon name is 'Skipper!'
If the length of the 12 characters is not sufficient, we suggest using meaningful acronyms which are related to the app name (for instance, the initials of an app name could entail the App Icon Name)