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Changing the Price of an App

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Overview

You can adjust the price of your app at any time through your iTunes Connect and Google Developer accounts. Setting a price for your app means that users will need to pay to download your app from the respective store. This article provides instructions for changing the price of an app for both Apple and Google.

 

Apple and Google App Fees 

  • Both Apple and Google take 30% of the revenue from app sales.
  • The same 30% rate is charged for the first year of a subscription for both companies. After the first year, the percentage charged by Apple and Google decreases to 15%.

 

Process for Changing App Prices

Apple

  1. Log in to iTunes Connect.

  2. Click My Apps.

  3. Select an app.

  4. On the left menu, click Pricing and Availability.

  5. Select a price from the drop-down menu.

    • To make this change immediately, click Save.
    • To schedule this price change for the future, click Plan a Price Change, select your Start and End dates, and then click Save.

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Important: A Paid Applications Agreement is required. This agreement allows your organization to sell apps on the App Store. It's an optional part of the Developer Program License Agreement and describes the terms for paid application contracts. You can still distribute your free apps without entering into the Paid Applications Agreement.

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Google

  1. Sign in to Google Play Developer Console.

  2. Click All Applications.

  3. Select an app.

  4. On the left menu, click Store Presence > Pricing & Distribution.

    Note: Before setting a price, you can review Android Developers' Supported Locations for Distribution to Google Play Users.

  5. Under Pricing & Distribution, type the price you want to charge.

  6. Near the top of your screen, click Save Draft for new apps or Submit Update for existing apps.

Important: You can change your app from Paid to Free. Once you offer an app for Free, you can't change the app to Paid. If you want to charge for the app, you need to create a new app with a new package name and set a price.

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