This article provides some information related to your app listing on the App Store.
Once approved, you can search for the app by name within the App Store. You'll find your app listing, which displays the information you provided at the Publish Step during publishing. When we upload your app, we plug this info into iTunes Connect, and that iTunes Connect information becomes your App Store listing.
Apple Developer Name
Your Apple Developer Name is the primary name associated with your Apple Developer account. It will appear on all of your app listings in the App Store, as seen below ("Bizness Apps Inc."). Users can click the name to view other apps you've created.
This name is set when your first app is uploaded, and it cannot be changed without contacting Apple directly. For that reason, it's crucial that you specify your desired Apple Developer Name when you publish your first app.
The publish form has a field for this purpose. Keep in mind; your Developer Name must be unique—if another developer has already taken the name you've chosen, our upload team will email you to request for a new name.
Most of the iTunes Connect listing content cannot be changed without an app update once the app is live.