Once the app goes live, it is time to promote your app and spread the word about all the cool available features. The more users that download the app, the more exposure it receives, which in turn is beneficial to the company.
This article explains about the Promotional Kit and provides tips on how you can improve your app searchability.
The Promotional Kit is an all-in-one solution to create a seamless promotional material for your business. The kit includes a Poster, Table Tent, and Table Cards.
- To start, select Set Up and choose from one of the three promotional options below:
- Under Edit, you can also choose to add the App Icon or the QR code, as well as adjust the accent color, and reset the template.
- We recommend sticking to the primary color used within your app for a cohesive design.
- A ZIP file containing the Poster, Table Tent, and Table Card is downloaded to the computer.
- A PDF with instructions on printing your promotional kit is also included.
Staff Training Poster
You can use the Staff Training Posters to:
- Notify the employees of the new app.
- Highlight the benefits of the app.
- Encourage user installation.
- Select Setup to get started.
- Choose the accent color for your Poster. We recommend sticking to the primary color used within your app for a cohesive design.
- The Poster comes with a default text; however, you can easily customize the content by selecting Edit.
- Lastly, select Download.
- The Poster is downloaded to your computer.
Marketing the app in social media is also an economical option. Post your app listing URLs on your Facebook, Twitter, Google+, and blogs.
💡 Tips on Searchability
- When your app first goes live, you will probably notice that it is not at the top of the list when you search in the App Store or Google Play. This is normal for a new app, but there are some things you can do to increase its visibility gradually.
- Have your app users rate it highly and leave comments about the app — the more feedback, the more visibility.
- A unique app name narrows the search results so that the users do not have to swipe through the pages before they find yours.
- Include specific keywords that are not generic.
- Try to make the app description as unique as possible, including the app name and keywords within it. Repetition is essential.
- The keyword metadata field in the CMS is only available when publishing for Apple apps.
- For Google apps, have a look at the following articles: