• Create a dynamic and clean Homescreen design.
• If you are uploading your own images, make sure they are properly sized and high quality for both iOS and iPad. 
• Utilize the various tools and features provided, such as carousel images, unique layouts, pre-created color schemes, and images.
• Check all text is visible and feature names are fully visible. Shorten any feature names if they are being cut off on the homescreen with ellipses.

 Features

• Make sure your app has at least 5 features that utilize native functionality and place them at the top of the feature list. Apple likes these features because they integrate with iOS's built-in functionality, like email, call, maps, etc.
• Features should invite users back multiple times. Coupon features are a great way to do that — by adding a Loyalty feature, for instance. Users are encouraged to return to the app to complete their stamp card and earn a reward.
• The features within your app should be fully built out and have a purpose, sometimes more is not always better. Try to include no more than 2 Info features and 3 Web Site features, which Apple tends to dislike since they do not present any real functionality.
• Opt for the More menu or Sliding Menu for a modern look and feel. 
• Confirm that all features have content and are accessible for the Apple review team. Apple will reject your app if you have any blank features or pages within your app. 

Publish Step Information

• Ensure all images and screenshots accurately represent your app and are properly sized for both iOS and iPad. Do not use poorly designed, blurred or bad quality images. 
• If you are not optimizing your app for iPad, do not publish for iPad.
• Screenshots that feature blank or loading features will cause your app to be rejected. 
• These screenshots will represent your app in the Apple App Store and should be of high quality. Check all images are crisp, clear and market your app accurately. 
• The app description should highlight the functionality of the app and why it will benefit users.

Do Not:

• Present information about the business, which comes off as purely marketing-geared. Info and Web Site features contribute to this. Therefore, try to keep them to a minimum.
• Leave features or content incomplete. Make sure every button works and there is no filler content within your app. Apple frequently rejects apps due to broken links and features, as well as messages like "coming soon" or "TBA," which indicate the app is not complete.
• Mention any other platforms or Apple copyrights anywhere. This includes in your Publish step info, like the app description and splash loading screens. If Apple sees a logo for Android, they will reject your app right away.
• Include features that are irrelevant to the business. "Filler features" usually include the Notepad, Car Finder, and QR Scanner features. Though these are useful for many businesses, for the most part, they come off as transparent attempts at adding functionality.
• Upload multiple apps at a time. Apple views this behavior as spamming the app store. If you have several apps you need to publish, plan to publish them one at a time. 

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 Related Articles

• App Review Guidelines
• Checking if the app feature is compatible with my app type
• Building the Loyalty Feature
• Adjusting the image size/dimension
• Publishing an iOS app