Recently, Google Play has been readily enforcing their Impersonation and Intellectual Property policy. This policy is meant to protect trademark rights and reduce infringement on intellectual property. While a good policy, it may effect your ability as a Developer to create apps on behalf of other businesses. Luckily, there is a way to be proactive about this rejection.
To avoid your Android app being rejected due the Impersonation policy, please follow the below steps:
1. Prior to uploading your Android app, create a document between you (the developer) and the third party whose trademark or intellectual property will be used within the app. The document should grant you permission to create an app on their behalf and use their trademark and/or intellectual property within the app store listing (e.g. Brand names and logos, graphic assets, audio, etc.).
2. Make sure the document has been physically signed by both you and the third party. If you can have the document notarized, even better!
3. Once the document is ready, follow the link here to submit it to the Google Play App Review team.
4. After the Google Play Review Team has reviewed and approved your document, go ahead and submit the app to the Google Play store!
Taking this extra step prior to uploading your app to Google Developer may save a lot of time down the line and prevent your app from being rejected due to impersonation. If you have any questions, please don't hesitate to reach out to email@example.com!