You've likely encountered the update question before, and below are some facts and tips that should clear up the conundrum.
Q: What's the main benefit for my users?
A: Our new source codes have the most advanced features, design options, and capacity out there. When you update your app, you're keeping it up-to-date and offering users a renewed experience. When someone sees an available update on their phone, they're more likely to re-engage with the app to check out what's changed and what it can offer them now.
Q: What's the main benefit for me?
A: Beyond pleasing users and likely increasing your user base by doing so, you're also aligning yourself with the pace of the industry. If you don't want to update your apps on a quarterly basis, committing to twice a year is still a solid track. This means your apps are more likely to be fast, bug-free, modern in design and features, and overall more compelling to potential clients who are likely to check out the type of apps you create before signing on.
Q; From a technical standpoint, why is it necessary to update regularly?
A: As operating systems change, it becomes necessary to adapt, otherwise you're left with obsolete apps that don't perform well, if at all, on the more state-of-the-art devices out there. We're often asked why an issue can only be resolved with an update, or why it's not reasonable to stick with your current app version for a year or more. In short, the nature of software development is that it progresses with the future in mind, not the past. It's not possible for us to fix old source codes without releasing a new source code, or give you some new features but not others. From a development standpoint, the priority is always creating a future product that will resolve the issues of the past and make for a better all-around experience.
Q: Why is there an update fee for iOS?
A: Plain and simple, because it wouldn't be possible to meet all update requests without some type of restriction in place, particularly when we release new source codes. In an effort to limit update requests for republishing, we emphasize that you always go over that content with a fine tooth comb to make sure everything is precisely as you'd like it.
Email into us at firstname.lastname@example.org with any additional questions!